Yeah, unless they've figured a way to decrease their latency to about 1/7th or 1/8th of what it is currently, they're just making this up for some press.
“An engineer explained to us that hundreds of ear impressions were gathered in the name of research, and while each one obviously boasted its own unique shape and size, one single characteristic remained uniform across the board: the entrance into the ear canal is not a perfect circle, it's an oval.”
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Yeah, unless they've figured a way to decrease their latency to about 1/7th or 1/8th of what it is currently, they're just making this up for some press.